Merchants are the heart and soul of Shopify. They’re also the best way to sell it to the world. 

So for Shopify’s largest global campaign in three years, we enlisted dozens of real merchants across the globe to bring their stories to life.
The goal: show the journey from idea to entrepreneur, and let the next wave of sellers see themselves along the way. 

The Creative 

With the help of our production partners, we went deep into our merchants’ history, gathering hundreds of hours of interviews, ephemera, and their personal content. The result was nearly 2000 assets, localized into nearly a dozen languages, and a campaign spanning television, digital, social, and user generated content.

The Result 

Thousands of new merchants added to platform, new geos and languages, a creative refresh adding even more assets to the media mix, and $120M+ annualized inflow to the Shopify platform projected.