Growth marketing is Shopify’s tip of the spear in bringing new merchants to the platform. This work helped convert thousands of merchants from consideration to customer, employing a variety of strategic approaches that bring to life how Shopify shows up in their life, and in the life of their business.

There’s more than one way to sell Shopify.
From personal passions to value props, digital to social, we grew the platform by showing how Shopify is merchant-obsessed—putting sellers at the center of every story.

Time For Shopify has been the brand’s top performing growth campaign since 2024. Beginning as paid social and digital display, the creative performed so well that it was elevated to Linear TV, where it has continued to bring new merchants to the platform, most recently during the Golden Globes.